A BID for the Old Town
The Old Town area of Edinburgh, a UNESCO World Heritage Site, is the unique and iconic centre for Scotland’s throne, government, commerce and its people. It has been at the centre of Scotland’s identity since medieval times. Today it attracts over 4 million visitors per year and is a thriving centre for business, administration and attractions.
An Old Town BID’s key objectives could be to:
- promote and market the Old Town, underlining its strong identity and its position as a unique and authentic global brand
- enhance and maintain an environment that is welcomed by visitors, traders and residents
- represent the interests of businesses and advocate on their behalf for the benefit of the area
- contribute to business growth and sustainability through the release of grants for individual business improvements
- communicate and share information to develop opportunities and connections between CEC, the community and local businesses
A new BID for the Old Town creates opportunities to:
- provide an overarching strategy, resources and funding under which distinct neighbourhoods and niche segments could thrive and develop
- create a strong brand and marketing strategy for Edinburgh’s Old Town that reflects the heritage, tourism value and importance of the area to our economy
- better integrate the Old Town’s major attractions with specialist small businesses and the area’s unique characteristics
- involve and realise community benefits from the collaboration to contribute to the city vision of an inclusive economy that reduces inequalities and poverty
The distinctive architectural heritage of medieval Edinburgh would benefit from collaboration between private and public sectors. The BID would have influence and scope to enhance the area, maintain its status as a World Heritage site, add value and increase economic growth through improved visitor and resident experiences.